Praises for the book in its first year

“A must-have for anyone involved in place marketing”

By Professor Nigel Morgan. Read more>

 

“An invaluable reference for destination marketers, tour operators, airlines and hoteliers”

By Dr. David Beirman, published on eTurboNews, 2008. Read more>

 

“Highly recommended reading for national, regional and city administrators”

By Simon Anholt. Read more>

 

“A comprehensive and worthwhile contribution to practice and theory on the topic”

By Professor Kevin Keenan, published on: Public Relations Review, 2008. Read more>

 

“Will be of considerable use to those who are either trying to redress an image crisis or are proactively planning a crisis management strategy in their destination”

By Dr. Nicolette de Sausmarez, published on: Journal of Vacation Marketing, 2008. Read more>

 

“Organize the thoughts, create a theory, and assist scholars and practitioners dedicated to marketing places”

By Professor David Gertner, Published in Cities, 2009. Read more>

 

“Will be of real value to both practitioners and students of communication and public diplomacy"

By Professor Nicholas J. Cull, published on: Place Branding and Public Diplomacy 2008. Read more>

 

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"This is an important book which gives a wealth of practical, well-researched communications advice to cities and countries in times of crisis. The authors' exploration of the impact of critical events on place image is sound, sensible and makes an important contribution to the field. Highly recommended reading for national, regional and city administrators."

Simon Anholt is the British Government's advisor on Public Diplomacy and nation branding, advisor to several other countries and organizations, and the founding editor of "Place Branding and Public Diplomacy”.

 

“Media Strategies for Marketing Places in Crisis is well written and very easy read. From the point of view of a tourism industry professional, this book is an invaluable reference for destination marketers, tour operators, airlines, hoteliers and cruise companies.

Avraham and Ketter have made a valuable contribution to the growing body of literature on tourism crisis management, but their book also enhances the understanding of travel professionals in working more effectively with the media. The book is a valuable aide for every destination which has a heavy reliance of dealing with the media. This should include almost all destinations. Hopefully, this should make this very worthwhile book a best seller.”

Dr. David Beirman is an international expert for crisis management, nation branding and the author of “Restoring Tourism Destinations in Crisis.”

 

“Eli Avraham and Eran Ketter make a major contribution in this timely book. Media Strategies for Marketing Places in Crisis is scholarly yet hugely readable and readily communicates the authors’ command of their subject. This book is set to become a must-have for anyone involved in place marketing, whilst likely to become a popular text on the burgeoning range of university courses in this field."

Professor Nigel Morgan is the co-editor of the best-selling book "Destination Branding: Creating the Unique Destination Proposition”, and a world-known professional in place marketing and nation branding.

 

Media Strategies for Marketing Places in Crisis is a welcome addition to the existing literature on aspects of macro level crisis management. It aims both to furnish the reader with the background to this aspect of marketing and to provide practical guidance on how to manage and improve a negative image. (The book) will be of considerable use to those who are either trying to redress an image crisis or are proactively planning a crisis management strategy in their destination.”

Dr. Nicolette de Sausmarez is a professor of tourism management at the University of Central Lancashire, UK.
This journal review was published on: Journal of Vacation Marketing (2008) 14 (4), 373–374.

 

"It is useful to have a text that sets out to address the most challenging cases: the places blighted by war, crime, economic decline or natural disaster, or a combination of these. Avraham and Ketter approach their subject with insight, energy and clarity. Their book is readable, largely jargon free and appropriately illustrated, and as such will be of real value to both practitioners and students of communication and public diplomacy."

Nicholas J. Cull is a professor of Public Diplomacy and Director of the Masters Program in Public Diplomacy at the University of Southern California.
This journal review was published on: Place Branding and Public Diplomacy (2008) 4, 263 – 264.

 

“Avraham and Ketter provide an interesting and useful volume. Some parts of their work will be helpful to practitioners involved in planning and managing image campaigns, tourism, and services related to places troubled in various ways. Other parts will appeal to scholars from business, communication, and social science fields whose research inclinations include such matters.

The timing of this book is fortuitous for those involved with the marketing of places. Fuel expenses, meltdowns in the airline industry, travel warnings and alerts such as those issued by the US State Department, represent crises that an earlier generation of place marketers did not have to face. Here they will find thoughtful and well-researched discussion of what to consider and how to proceed in developing strategies for places in crisis. With Media Strategies for Marketing Places in Crisis, Avraham and Ketter have produced a comprehensive and worthwhile contribution to practice and theory on the topic.”

Kevin Keenan is a professor of Journalism and Mass Communication at the American University in Cairo, Egypt.
This journal review was published on: Public Relations Review (2008), 34 (4), 419.

 

“Media Strategies for Marketing Places in Crisis, by Dr. Eli Avraham and Eran Ketter, is one of several recently released publications to describe and make sense of the experiences, organize the thoughts, create a theory, and assist scholars and practitioners dedicated to marketing places.

At the end of the reading, the result is quite constructive. Dr. Avraham and Mr. Ketter provide the reader a text that flows well, is concise, and is well supported by numerous useful references and illustrated by myriad examples of cities, countries and tourist destinations that have been confronted with different crises.”

David Gertner is an associate professor of marketing at the Lubin School of Business, Pace University, NY.
This journal review was published on Cities (2009).

 

 

Interested in learning more?

The official website of Eran Ketter (PhD)

Tourism marketing research by Eran Ketter

Destination marketing books by Eran Ketter

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Media Strategies for Marketing Places in Crisis

Tourism destination marketing book by Eli Avraham and Eran Ketter