About the Authors

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Selected Academic Publications

Eli Avraham and Eran Ketter (2016). Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle-East. Hampshire, UK: Palgrave Macmillan.

Eli Avraham and Eran Ketter (2016). Destination Marketing during and following Crises: Combating Negative Images in Asia. Journal of Travel & Tourism Marketing.

Ketter, E., Mansfeld, Y. and Avraham, E. (2016). The role of marketing in tourism planning: overplay, underplay or interplay? Tourism: An International Interdisciplinary Journal, 64(2): 135-148.

Eli Avraham and Eran Ketter (2015). One-size-fits-all? Differentiation in Destinations' Marketing Goals and Strategies to Achieve Them. Tourism: An International Interdisciplinary Journal, 63(3): 337-349.

Eli Avraham and Eran Ketter (2013). Marketing Destinations with Prolonged Negative Images: Towards a new model. Tourism Geographies, 15(1): 145-164.

Eran Ketter and Eli Avraham (2012). The social revolution of place marketing: The growing power of users in social media campaigns. Journal of Place Branding and Public Diplomacy, 8(4): 285-294.

Eran Ketter and Eli Avraham (2010). Online Tourism Marketing for Sub Saharan African Countries: Battling stereotypes of high risk, hostility and under-development. International Journal of Tourism Policy, 3(4): 318-331

Eran Ketter and Eli Avraham (2010). Improving the Negative Image of African Nations: Media Strategies for Marketing Places on the Internet. Horizons in Geography, 75: 58-72.

Eli Avraham and Eran Ketter (2008). Will We Be Safe There? Analyzing Strategies for Altering Unsafe Place Images. Journal of Place Branding and Public Diplomacy, 4 (3), 196-204.

Eli Avraham and Eran Ketter (2006). Media strategies for improving national images during tourism crisis. In: M. Kozak and L. Andreu (Eds.) Progress in Tourism Marketing, 115-125. Oxford: Elsevier.

 

On the Media

Eran Ketter: Social Media Marketing: Tourists are the new marketers. Published in Tourism-Review on May 1st, 2011.

Eran Ketter: The Role of Festivals and Cultural Events in the Tourism Industry. Published in Tourism-Review on April 1st, 2010.

Eran Ketter: E-Tourism Trend Watch: Destination Marketing Via User Generated Video Contests. Published in Nation-Branding on November 21st, 2009.

Eran Ketter: Marketing in times of financial crisis: Tourism recovery strategies for turbulent times. Published in eTurbuNews on June 3ed, 2009.

Eli Avraham: Hawaii needs to broaden its tourism brand. Published in Pacific Business News on August 15, 2008.

Eran Ketter: Turkey’s brand under attack. Published in eTurbuNews on July 10, 2008.

Eli Avraham: Attracting more tourists to New York city.

 

Links

ד“ר ערן כתר - חוקר מרצה ויועץ בשיווק ובתיירות

ספרים בשיווק ומיתוג יעדי תיירות

מחקרים בשיווק תיירות מאת ערן כתר

Eran Ketter (PhD) - destination marketing professional

Introduction to place image

Introduction and definition of crisis communication management

Introduction to media strategies for improving place image

Tourism marketing book’s introduction

 

 

 

 

Eli Avraham (PhD) is a Professor in the Department of Communication, University of Haifa, Israel. Professor Avraham has studied the field of place image and place branding for over two decades and is the author of several books and articles in the field.

 

 

Eran Ketter (PhD)  Eran Ketter (PhD) is a senior researcher, trainer and advisor in the fields of marketing and tourism. In recent years he worked globally to share his research's insights by conducting seminars and training programs, speaking in tourism conferences and trade shows, and providing consulting and advising services.

Media Strategies for Marketing Places in Crisis

Tourism destination marketing book by Eli Avraham and Eran Ketter