Books Cover

Media Strategies for Marketing Places in Crisis is a professional book about place marketing, place branding, nation branding, destination branding and about effective marketing strategies for cities, countries and tourist destinations. Eli Avraham and Eran Ketters book discusses various dimensions of image crises and different strategies to overcome it, both in practice and theory. Pl

Media Strategies for Marketing Places in Crisis

Tourism destination marketing book by Eli Avraham and Eran Ketter