Eli Avraham (PhD)

ELI AVRAHAM (Ph.D., Hebrew University of Jerusalem, 1998) is a professor in the Department of Communication, University of Haifa, Israel. He has published numerous articles on a variety of subjects in professional journals, including Journal of Communication; Media, Culture & Society; Political Communication; Press/Politics; Popular Communication and Cities. Professor Avraham is also the author of several award-winning books, among them The Hidden Israel (2001); Campaigns for Promoting and Marketing Cities in Israel (2003); Behind Media Marginality: Coverage of Social Groups and Places in the Israeli Press (2003, Lexington Books); Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations (2008, Butterworth-Heinemann). 

 

Professor Avraham has delivered keynote speeches and invited talks for various organizations and received an award from the International Communication Association for his research on Israeli advertising. His fields of interest include Marketing places in crisis; Advertising and society; Media strategies and public relations; Media and coverage of political/social conflicts; and Media routines. 

 

Media Strategies for Marketing Places in Crisis

Tourism destination marketing book by Eli Avraham and Eran Ketter