About the Book |
Media Strategies for Marketing Places in Crisis is a professional book about place marketing, destination branding and strategic marketing for cities, countries and tourist destinations. Eli Avraham and Eran Ketter’s book provides a large verity of research-based tools and strategies that can be effectively used to promote tourism, generate positive media coverage and enhance place’s image. |
Media Strategies for Marketing Places in Crisis● Offers a comprehensive introduction to the fields of place branding, place image, marketing places, nation branding, destination branding and crisis communication management. ● Presents highly practical tools, models and media strategies for marketing places suffering from sudden crises or prolonged negative images. ● Walks the reader through an innovative, practical and user-friendly model for branding places, marketing in crisis and re-attracting tourists, visitors, investors and residents. ● Provides 24 media strategies for place branding, and a wide-scale model to draw a positive approach ● Illustrates all issues, problems and solutions with over a hundred in-depth marketing in crisis case
Interested in learning more? The official website of Eran Ketter (PhD) Tourism marketing research by Eran Ketter |
Media Strategies for Marketing Places in Crisis Tourism destination marketing book by Eli Avraham and Eran Ketter |